Taking the compass element from the Brixton logo, we divided the world in to four territories: North, South, East and West.

To bring each animal to life, we studied the arts and crafts associated with its indigenous place on the planet.

The art inspired a unique cultural style for each Brixton animal.

An appropriate typographic style was then developed and locked up with the illustrations.

These locked up versions were then mocked-up on to various items to visualise a custom parts and merchandise range for the brand.