BMW 3 Series 40th anniversary campaign | Adam Booker

BMW 3 Series 40th anniversary – 48 sheet advertising

BMW 3 Series 40th anniversary – full page press advertising

BMW 3 Series 40th anniversary – 96 sheet advertising

BMW 3 Series 96 sheet advertising

BMW 3 Series 96 sheet advertising

BMW 3 Series 96 sheet advertising

BMW 3 Series 96 sheet advertising

BMW 3 Series 96 sheet advertising

BMW 3 Series 96 sheet advertising

In situ shots of the campaign

BMW 3 Series advertising – 6 page gatefold in The Sunday Telegraph. This was the first time this format had ever been used.

The project was featured in an episode of The Tube on BBC1

(Images courtesy of the BBC)

Positional guide for the installers to follow on the northbound Bakerloo platform at Oxford Circus Underground station

On-set of the shoot with photographer Mark Bramley and his team